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Texas Triumphs: The Social Media Strategies Behind 4 Winning Campaigns

gracielacuster

Nov 20, 20242 min read

Texas Triumphs: The Social Media Strategies Behind 4 Winning Campaigns

In Texas, four candidates—two newly elected and two re-elected incumbents—successfully utilized social media to connect with voters and...

The Value of Experience: Why Political Candidates Should Start Small to Go Big

gracielacuster

Nov 18, 20242 min read

The Value of Experience: Why Political Candidates Should Start Small to Go Big

Many political hopefuls set their sights on high-profile roles like State House or U.S. Congress, often without first gaining legislative...

Winning the Hispanic and Latino Vote: A Strategy for Republican Candidates

gracielacuster

Nov 14, 20242 min read

Winning the Hispanic and Latino Vote: A Strategy for Republican Candidates

In this election, some Republican candidates successfully captured the Hispanic and Latino vote by focusing on key issues like border...

Analysis: Leveraging Social Media Strategy for Political Victory

gracielacuster

Nov 12, 20243 min read

Analysis: Leveraging Social Media Strategy for Political Victory

With the recent election cycle behind us, I’ve analyzed the social media strategies of several successful candidates from different parts...

Boosting Judicial Candidates: Dallas GOP's Impact on Voter Engagement

gracielacuster

Nov 7, 20242 min read

Boosting Judicial Candidates: Dallas GOP's Impact on Voter Engagement

With over seven years of experience in local politics, I’ve closely followed elections from The White House to the courthouse. Today, I’m...

Plan and Promote: Elevating the Presence of College Republicans

gracielacuster

Aug 13, 20242 min read

Plan and Promote: Elevating the Presence of College Republicans

As some of you know, College Republicans is where my political career began serving as Communications Director for Abilene Christian...

District Maps: The Blueprint of Representation

gracielacuster

Aug 6, 20242 min read

District Maps: The Blueprint of Representation

Political candidates, if you are running for office that includes a district number, Congressional, State Legislative, Judicial, and...

How to Show Appreciation for Our Military on Social Media

gracielacuster

Jan 16, 20242 min read

How to Show Appreciation for Our Military on Social Media

Aside from Memorial Day and Veterans Day, there are several more days to thank our military. It is important to acknowledge all the...

Do's and Don'ts of Facebook Followers Tag

gracielacuster

Dec 15, 20232 min read

Do's and Don'ts of Facebook Followers Tag

It is important to stay up to date with the latest social media features to engage your followers and to increase awareness of your...

Why Posting Pictures of Political Events on Social Media Matters

gracielacuster

Dec 5, 20232 min read

Why Posting Pictures of Political Events on Social Media Matters

Taking and uploading pictures of your political events on social media proves that your political campaign or your political organization...

Lincoln/Reagan Day Dinner: How to Promote Your County Party's Annual Fundraiser

gracielacuster

Nov 30, 20232 min read

Lincoln/Reagan Day Dinner: How to Promote Your County Party's Annual Fundraiser

What is the Lincoln/Reagan Day Dinner? The Lincoln/Reagan Day Dinner is an annual dinner fundraiser to raise money to help pay for...

Don't Forget to Include The Holidays on Social Media

gracielacuster

Nov 1, 20232 min read

Don't Forget to Include The Holidays on Social Media

You recently created a political social media to share campaign updates and grassroots efforts to engage Republican voters. In addition...

ANALYSIS: How Governor-Elect Jeff Landry Leveraged Social Media To Win

gracielacuster

Oct 19, 20232 min read

ANALYSIS: How Governor-Elect Jeff Landry Leveraged Social Media To Win

Jeff Landry recently won the Louisiana governor’s race and flipped Louisiana RED. I looked at his social media campaign pages, Facebook,...

How to Help Political Candidates at Your Next Event

gracielacuster

Jun 6, 20232 min read

How to Help Political Candidates at Your Next Event

Political candidates need your help getting voters involved with their campaigns. If you are an officer of a GOP organization, you can...

Elected Official Social Media vs. Political Candidate Social Media

gracielacuster

May 23, 20232 min read

Elected Official Social Media vs. Political Candidate Social Media

How Politicians Use Social Media as a Communications Tool You might have noticed that some elected officials have two Facebook accounts,...

10 Political Organization Website Mistakes to Avoid

gracielacuster

May 16, 20233 min read

10 Political Organization Website Mistakes to Avoid

If you are designing a website or re-designing a website for your club, county party, political action committee, or any related...

gracielacuster

May 9, 20232 min read

Post-Election Key Takeaways

Texas Municipal Elections are now over. Election results have been reported. You made it thru your campaign launch parties,...

Why GOP County Parties Should Have Internship Opportunities

gracielacuster

May 2, 20232 min read

Why GOP County Parties Should Have Internship Opportunities

Internship opportunities are a great way to engage high school and college students in politics. GOP County Parties can offer...

Website Strategy: Political Candidate Mistakes to Avoid

gracielacuster

Apr 25, 20232 min read

Website Strategy: Political Candidate Mistakes to Avoid

The key to your website is for voters to learn about your candidate platform and to support your campaign both as a volunteer and to...

Why A Venue Walk Thru Matters in Planning Events

gracielacuster

Apr 18, 20233 min read

Why A Venue Walk Thru Matters in Planning Events

In order to familiarize yourself with logistics and for campaign or organization events to run smoothly, schedule a date and time to do a...