In Texas, four candidates—two newly elected and two re-elected incumbents—successfully utilized social media to connect with voters and build their campaigns through engaging and strategic content.
State Senate
Adam Hinojosa (Senate District 27)
After an unsuccessful bid in 2022, Hinojosa ran again in 2024 and won the seat representing Corpus Christi.
Social Media Strategy:
Created GOTV (Get Out The Vote) videos at polling stations with supporters.
Showcased his involvement in key events, including a rally with Governor Abbott, charity functions, and community roundtables.
Highlighted endorsements from prominent GOP figures and police associations.
Shared graphics exposing the controversial voting records of his opponent.
Maintained synchronized updates across all social media platforms, ensuring consistent messaging.
Tan Parker (Senate District 12)
Parker secured re-election in North Texas representing Dallas, Denton, Tarrant, and Wise counties.
Social Media Strategy:
Balanced content between community engagement, legislative updates, and personal touches.
Featured GOTV reminders, Bible verses with Texas bluebonnet landscapes, and family photos to emphasize his connection to local values.
Highlighted legislative accomplishments to showcase his ongoing work for the district.
State House
Candy Noble (House District 89)
Noble won re-election representing notable cities including Lucas, Parker, Fairview, Princeton, and Wylie, Texas.
Social Media Strategy:
Regularly posted photos from local events (festivals, forums, football games) to highlight her presence in the community.
Engaged with notable constituents and voters at polling stations.
Published a creative newsletter titled "The Noble Report," featuring legislative and community updates.
Focused on voter registration drives and GOTV efforts.
Actively attended Young Republican events to connect with younger voters.
Keresa Richardson (House District 61)
Richardson won a competitive race in Collin County, defeating both an incumbent in the primary and a general election challenger.
Social Media Strategy:
Posted regularly about her attendance at Young Republican events, campaign fundraisers, and candidate forums.
Leveraged humor with videos, such as a Trump impersonator promoting her fundraiser, adding a light-hearted touch to her campaign.
Hosted a unique meet-and-greet at her home, offering homemade cinnamon rolls, which personalized the voter experience and provided a memorable connection point.
Key Takeaways:
Consistency: All candidates maintained active, timely updates on their social media platforms, keeping voters informed and engaged.
Community Engagement: The candidates' posts frequently highlighted local events, showcasing their involvement and commitment to their districts.
Personalization: Incorporating family photos, humor, and personal stories helped humanize the candidates, making them more relatable to voters.
Targeted Content: From legislative updates to GOTV reminders, each candidate tailored their posts to appeal to their specific voter base and highlight their strengths.
This strategic use of social media contributed to their electoral success by effectively engaging and mobilizing voters.
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